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GoodPlanet

GoodPlanet

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About this initiative

After the recent flooding in Paris, France-based agency Rosapark approached the GoodPlanet foundation about an out-of-home activation to raise awareness for climate change.

 

The Zouave statue, a monument set next to the Pont de l'Alma along the Seine, and the city's gage for measuring the river's rising level, has been outfitted it with a giant life vest and banner reading "Get Ready for Global Warming".