One month before the French presidential elections, an unprecedented collective of 80 NGOs of different kinds, launched a call to action named “L'APPEL DES SOLIDARITÉS” to introduce the issue of environmental solidarity into the debate.
People were asked to put their hand up and show their interest, share their photos on social media and sign a petition.
Green energy provider GreenChoice "hacked" the European Emissions Trading System and is calling on citizens to buy emission rights from the market. Every emission right equals 1 ton of CO2 that polluters can"t emit anymore!
In the first week of the campaign already 8000 tons of emission rights have been bought and politicians are already talking about this hot topic.
GreenChoice is one of the first green energy suppliers to accelerate the transition towards sustainable energy in the Netherlands. But the company has lots of new competitors, which had lead to a lack of visibility. We need to reposition the brand and make sure everyone in the Netherlands knows what GreenChoice is about.
We built upon the brands unique "rebellious" heritage and positioned GreenChoice as an energy supplier that actually takes action to make the transition happen. In the first campaign we ask consumers to stop "earth screwing", which means less talk and more action when it comes to saving the planet.
Today over 50% of the soil on agricultural land around the world is degraded. We have been working with clients and partners like the World Wildlife Fund to promote best farming practices that can help restore and sustain the soil while increasing crop yields.
Through Kickstart Earth we will scale up these and similar efforts around the world. By 2030, we aim to have 100% of our clients certified according to accepted sustainability certification schemes that include soil management practices.
Via Rabobank Foundation we will intensify our activities to promote, facilitate and finance sustainable farming practices among smallholder farmers.
We needed to raise awareness in Colombia about deforestation, so we decided to use art as a tool and created an exposition called Deforested Bones. Artistry and craftsmanship have merged with a meaningful and unexpected idea.
With attention to every detail, "Huesos Deforestados", as they would say in Colombia, "es una berraquera", meaning it's brave, outstanding, and daring.
See, without trees the ecosystem will not be suitable for life, affecting already endangered species. We transformed the remains of dead trees in deforested areas and built them into life-size sculptures that represented these threatened species in Colombia.