That’s why in 2017 Dentsu Aegis Network launched a partnership with global malaria charity, Malaria No More, to support them in their campaign to end malaria for good. The global partnership, in place until 2020, is focused on forming a ‘Creative Collective’ of media and advertising agencies to encourage collaboration for a campaign to make malaria history.
#MalariaMustDie is the campaign which emerged out of the collaboration and has been supported by a range of agencies both inside and outside Dentsu Aegis Network with the main focus being to rally public support for world leaders to take action on malaria eradication. This was a high-profile campaign, even enlisting the help of David Beckham who contained himself in a glass box surrounded by mosquitos for the cause!
A range of Dentsu Aegis Network agencies were involved in Phase 1 of the campaign, including: Carat, who assisted with initial messaging work, Vizeum, who worked on audience and media planning, Isobar, who created and designed the #MalariaMustDie website and Amplifi, iProspect Carat, Vizeum and Posterscope who negotiated pro bono online, print, TV and outdoor media coverage in India, the UK, Nigeria, Kenya and Australia.