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MullenLowe Lintas and Lifebuoy Partner to ‘Help a Child Reach 5”

MullenLowe Lintas and Lifebuoy Partner to ‘Help a Child Reach 5”

Contributors

About this Initiative

Six million children under five die every year. The two leading causes for these deaths – pneumonia and diarrhea – are preventable, not by state of the art medical interventions, but by simple hand washing with soap. Soap is proven to reduce diarrheal disease by up to 45% and pneumonia by 23%. 
 

The aim was to motivate millions to get involved directly with our hygiene movement and influence governments and donors to engage directly with this initiative.

The campaign was deployed in global markets to address the world’s two biggest killers of children under the age of five.