Over the campaign period, there were 3,600 Wi-Fi connections and 2,000 phone charges. Each person spent an average of 9 minutes on each bench. With 1,540 unique visitors, this shows that there are ongoing CRM opportunities, and donations from contactless tech outperformed similar applications by 15%. The smart bench campaign gained press coverage in over 40 outlines with the BBC branding it is as “the future of benches in London”. Coverage was obtained across mainstream broadcast (prime-time ITV) raising awareness of World Cancer Day.
Michael Brown, managing director at MKTG, added: "The Smart Cities economy is going to be worth an estimated £400bn by 2020, and UK industry is targeting 10% of that – which is twice the value of what the entire UK advertising sector was worth in 2016. We here at MKTG are delighted to be partnering with Strawberry Media to pioneer in this space, and as experience designers we are looking forward to further helping smart city entrepreneurs to enhance the experience of city life.”