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Time to Rise

Time to Rise

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About Initiative

Berlin Cameron created a new TV spot 'Time to Rise' for Girl Up, featuring actress, model and activist Corinne Foxx, with appearances by TV personality Nigel Barker and his daughter Jasmine, as well as a diverse group of other Girl Up supporters who recite William Ernest Henley’s poem, 'Invictus'.

Girl Up believe that now is the time to rise in our fight for gender equality. Girl Up Clubs around the world are leading the way, but it will take all of us - young and old, men and women, across cultures and generations - to create a world where every girl is equal. Nigel Barker and Corinne Foxx are joining hands with girl leaders to recite lines of Invictus by William Ernest Henley, a poem that celebrates the power and resilience of the human spirit.

Girl Up look to use the spot to tap into the global movement for gender equality to reach and excite a new generation of young women and girls, as well as the men and boys who want to partner with them. The video was produced in partnership with Berlin Cameron, a WPP creative agency.