Skip to main content

IPG Agencies and Stella Artois Bring Awareness to Global Water Crisis

IPG Agencies and Stella Artois Bring Awareness to Global Water Crisis

Contributors

About this Initiative

In partnership with 3pm – Weber Shandwick and PMK*BNC –  and the support of Water.org, Stella Artois took to the World Economic Forum in Switzerland this January to announce a 2020 goal and campaign to help provide clean water to 3.5 million people as part of the brand’s “Buy a Lady a Drink” social impact program.
 

The program was then cascaded to international markets including the US, UK, Canada, Brazil and Argentina, including a launch with Water.org co-founder and actor Matt Damon at the Sundance Film Festival.

Globally, Stella Artois continues to lead the conversation on the global water crisis while providing solutions for women in developing countries without access to clean water.