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WMcCann and Coca-Cola Create Rainwater Fountain

WMcCann and Coca-Cola Create Rainwater Fountain

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About this Initiative

Public drinking fountains are almost non-existent in major cities in Brazil. And when high temperatures come, especially during summer, dehydration and heat exhaustion become major issues. WMcCann and Coca-Cola Brazil’s Crystal Water created the country’s first water fountain in OOH media that reuses rainwater. The fountain was at a bus stop in Curitiba, a busy area in the state’s capital and included a water filtration system to ensure it was suitable for consumption. The rainwater fountain is part of Crystal’s new positioning, "Crystal. hydrates your body, hydrates your mind."
 

WMcCann and Coca-Cola Brazil’s Crystal Water created the country’s first water fountain in OOH media that reuses rainwater.

The fountain was at a bus stop in Curitiba, a busy area in the state’s capital and included a water filtration system to ensure it was suitable for consumption. The rainwater fountain is part of Crystal’s positioning, "Crystal. hydrates your body, hydrates your mind."