The agencies involved this year all put out some great videos: The Monkeys, WiTH Collective, Saatchi & Saatchi and Ogilvy. From the Dentsu Aegis Network stable it was WiTH Collective. Says Nicole Hetherington, their creative director: “The team wanted to come up with an idea that would stop viewers in their tracks. And I think a dog with a moustache, who immediately apologises for sleeping with its best mate's sister is bound to do just that. But what I particularly love about the idea is that it's not only funny, but very emotional; really driving home the Movember message: 'Grow a mo to stop a mate dying too young'.”
The ads are judged purely on performance across 3 key areas; View Through Rate, Average Watch Time, and Organic View Count. By encouraging friendly competition, creativity and innovation go into these short clips – both effective and engaging – spreading the word about testicular cancer. Despite getting 150,000 views, the WiTH campaign video was not successful but we think it’s still pretty great and wanted to share it!