The partnership between Amplifi and UCH Cancer Fund, launched in 2014, broadly covers four areas: fundraising activities, holistic volunteering, partnering for impact and sharing skills and knowledge, the UCH Cancer Fund recognised Amplifi's media insight and partners would be very impactful contributors on this journey.
Almost £200,000 has been raised for the UCH Cancer Fund to date. This has been achieved through a combination of team challenges such as the UK Three Peaks, 50k Trekfest and Wild Warrior event and a fantastic yearly Big Bang Ball. With the help of generous partners and clients this means that Amplifi has been the biggest funder of the charity since its inception.
The funding has been used to support a number of key value-added activities in the UCH Cancer Centre and the Hospital. Firstly, Amplifi helped to fund the upgrade of isolated treatment rooms. These rooms, where patients spend long stretches alone in isolation undergoing cancer treatment, were devoid of any colour, distraction and atmosphere. Amplifi helped to refurbish them to create a brighter décor and provide TVs, Xboxes and iPads for entertainment.
Amplifi’s support has also included the provision of anti-boredom activities for patients who are having treatment in the Cancer Centre or are in hospital, often for long stretches of time. Dr. Lizzie Burns engages the patients in creative activities which has a proven clinical benefit for their mental health.